As your real estate business grows, you need more than someone keeping the books or preparing taxes at year-end. You need someone looking across the financial picture with you. Heartfelt provides an ongoing CFO partnership that brings together the accounting, tax strategy, reporting, planning, and financial guidance your business needs, at the level that's right for where you are today.
You don't need a full-time CFO to have an experienced CFO in your corner.
Real estate finances rarely live in one place. There may be multiple properties and entities, loans, operating accounts, development costs, tax considerations, distributions, investments, and new opportunities all competing for capital. Your bookkeeper may know the books. Your tax professional may know the return. Your lender may know the loan.
But who is looking across the whole picture with you? That's the role Heartfelt fills.
We help coordinate the financial side of the business so you have someone looking backward and forward — keeping the foundation reliable while helping you prepare for what's next.
Your exact scope depends on your business, but your CFO partnership can bring together:
Bookkeeping & Accounting
Keeping your books current, reconciled, organized, and reliable so decisions aren't made from incomplete information.
Financial Reporting
Meaningful visibility into the business, including property, entity, cash-flow, and profitability reporting where appropriate.
Proactive Tax Planning
Looking at taxes throughout the year, not simply when the return is due, so implications are considered alongside decisions.
Cash Flow & Forecasting
Understanding what's coming in, what's going out, what commitments are ahead, and what the business can support.
Growth & Acquisition Planning
Evaluating the financial impact of acquisitions, projects, financing, and expansion before decisions are made.
CFO Guidance
Regular conversations with Margo about what the numbers mean and which financial decisions need to be made next.
Not every client comes to Heartfelt needing the same level of involvement. Some need to fix the financial foundation first. Others already have reliable accounting but need more proactive planning. Some are managing significant growth, multiple entities, acquisitions, development projects, financing, or increasingly complex decisions. That's why our partnership grows with the business.
For businesses with outdated, incomplete, or inaccurate financial records that need to be corrected before reliable reporting and planning can begin.
For businesses that need dependable ongoing bookkeeping, accounting, reconciliations, reporting, and financial organization.
For owners ready to add proactive tax planning, financial reviews, forecasting, cash-flow planning, and ongoing CFO guidance to their financial foundation.
For operators making larger decisions around acquisitions, financing, expansion, profitability, portfolio growth, and increasingly complex financial strategy.
Our highest level of CFO involvement for businesses that need Margo closely involved in significant financial decisions, planning, and long-term strategy.
You don't need to choose your level before speaking with us. We'll help determine what makes sense based on where your business is today.
Depending on your engagement, working with Heartfelt can include:
Our team maintains the financial foundation, monitors what needs attention, and keeps the work moving.
We look at performance, cash flow, taxes, priorities, upcoming decisions, and what the numbers are telling us.
You have a CFO partner to help evaluate financial implications before committing capital or making a significant move.
Accounting, tax planning, and CFO strategy stay connected instead of operating as separate conversations.
The frequency and depth of involvement are matched to your business and the level of partnership you need.
You should understand the financial information that matters to your decisions. But you shouldn't have to personally coordinate every report, tax question, forecast, and financial issue just to figure out what deserves your attention.
Margo leads the CFO relationship.
The Heartfelt team supports the accounting, bookkeeping, tax, reporting, and financial work behind it.
And you stay focused on leading your real estate business.
That's what partnership means to us.
You don't need to choose a service from a menu. Start with the Financial Clarity Map. The complimentary assessment helps identify where your business currently sits within Clarity → Structure → Scale, what may be getting in the way, and what deserves attention next.
From there, we'll help determine whether your next step is a resource, a deeper Financial Diagnostic, or a Discovery Call with Margo.