Heartfelt CFO & Tax Services Featured in National Law Review and CB Herald
We’re excited to announce that Heartfelt CFO & Tax Services has been featured in National Law Review and CB Herald for our innovative approach to CFO advisory services and strategic tax planning.
This national recognition highlights our commitment to helping business owners move beyond reactive tax preparation to proactive financial strategy—a distinction that has transformed how our clients approach their finances and long-term planning.
Why This Matters for Business Owners
The coverage focuses on our two-tier advisory framework designed specifically for business owners who have outgrown traditional accounting services:
Structured CFO Advisory provides quarterly strategic guidance for business owners who need expert oversight without full-time CFO expenses. This tier is ideal for established businesses seeking proactive tax strategy and financial planning.
Embedded CFO Partnership offers ongoing strategic support for business owners navigating complex growth, restructuring, or major financial decisions. This comprehensive tier includes year-round access to CFO-level expertise.
Both tiers represent a fundamental shift from the traditional CPA model. Rather than waiting until tax season to hear what you owe, our clients work with us throughout the year to minimize their tax burden, optimize cash flow, and make informed strategic decisions.
Join Us for Our LinkedIn Live Event
To celebrate this recognition and share our approach with the broader business community, we’re hosting a LinkedIn Live event on Wednesday, May 6.
During this live session, founder Margo Masri will walk through the key differences between reactive tax preparation and proactive tax strategy, explain how fractional CFO services work in practice, and answer your questions about moving your business to a more strategic financial approach.
This is particularly valuable for business owners in real estate, healthcare, construction, and professional services—the industries where we’ve seen the most dramatic results from strategic tax planning and CFO-level oversight.
Read the Full Coverage
You can read the full press release and coverage here:
What This Means for Your Business
Whether you’re a real estate investor managing multiple properties, a healthcare professional expanding your practice, a construction firm navigating complex job costing, or a professional services provider planning for growth, there’s a better way to approach your business finances.
Strategic tax planning and fractional CFO services can transform your financial outcomes—moving you from reacting to tax bills to actively minimizing them, from guessing at cash flow to forecasting it accurately, and from making decisions in the dark to making them with clear financial visibility.
If you’re ready to make that shift, we’d love to talk. Schedule a discovery call to learn how our CFO advisory services can help you achieve your business goals.



