Who We Are

About Heartfelt CFO and Tax Services

Managing your business’ bookkeeping, accounting, and payroll needs can be stressful. Our staff is devoted to taking you step by step through the process, offering you peace of mind, greater understanding, and excellent communication. We’re a full service accounting, tax planning, and business advisory firm that works with companies of all sizes, in all stages of development, throughout the entire country.

Founded in 2002, we have helped hundreds of businesses get their finances in order and save thousands of dollars each and every year. Our qualified remote staff all have either an accounting or business degree and are QuickBooks trained and certified. You can hire our CFO and accounting services for a fraction of the cost of an in house employee or team.

Why work with us

We take the time to understand your business, implementing state-of-the-art accounting techniques tailored just for you, all while providing a level of service and support that’s unique in the market.

Visionary accounting is about taking a step back and looking at the bigger picture. Where most accountants focus only on balancing the books, we’re taking your business to the next level.

Heartfelt CFO and Tax Services will help you:

• Improve the quality of your accounting and make your books more useful
• Significantly reduce your tax bill
• Avoid penalties and fees
• More accurately project revenue and cash flow
• Have a dedicated accounting team at your disposal

About our founder, Margo Masri

Most business owners don’t realize they need a CFO until they start feeling the pressure of running without one.

Margo Masri brings over two decades of experience working alongside business owners — giving her a front-row view into how most companies operate financially, and where that approach falls short.

She started with Margo’s Bookkeeping, working within a traditional accounting model. But over time, a clear pattern emerged: businesses weren’t struggling because they lacked accounting. They were struggling because they lacked financial strategy. Decisions were being made daily — without structure behind them.

That realization led to the evolution of Heartfelt CFO & Tax Services — a virtual CFO and tax advisory firm built for business owners generating $250K–$5M who need more than reactive accounting.

Over the years, Margo has worked with a range of businesses — from growing owner-led companies to clients connected to top-tier firms and organizations recognized at the highest levels of the industry. This depth of experience brings a level of financial insight that goes beyond standard accounting — allowing her to guide clients with the same structure, awareness, and strategic thinking used at the highest levels of business.

Heartfelt CFO & Tax Services has been recognized among the Top 18 Bookkeepers in New York, featured in Top 100 In Finance, and awarded the RED Award for Tax, Business Growth Strategist, and CFO of the Year.

Today, Margo works with clients across New York, New Jersey, and throughout the U.S., supporting real estate, healthcare, construction, and service-based businesses. Through her Structured CFO Advisory and Embedded CFO Partnership, she provides proactive tax strategy, financial oversight, and decision support — so clients can operate with clarity, control, and confidence.

As a business owner and single parent, Margo understands what it means to operate with real pressure — where time, money, and decisions all carry weight. Her clients don’t just get financial expertise. They get a partner who helps them make decisions without second-guessing — and build businesses that actually work.

Teaching comes naturally to Margo — and it’s something she genuinely loves. Beyond her client work, she regularly shows up to educate and empower business owners who are ready to take their finances seriously. Through LinkedIn Live events and her SKOOL community, she shares the kind of financial insight that helps owners make smarter decisions, stop leaving money on the table, and step into the full potential of their business.

At a certain level, reactive accounting isn’t enough. If you’ve reached the point where your business needs structure behind its financial decisions — not just reporting after the fact — this is where the work begins.